If you’re a small business about to make the social media leap…

Here are a handful of things that I’d do right away.

Give yourself some time to do it well.  Everything is fairly easy, except for the blog.  Writing blog content takes time, is not easy at first, and of course has some of the best potential of any of the items above.

Once you’ve done that you should make it a regular habit to do the following:

  • Watch Google Alerts that mention your business and also check your Yelp! page.  If someone is talking about you, feel free to respond in an honest, open, friendly manner.  Build relationships.
  • Tell your friends and family about your new social media presence.  Ask them to follow and Fan you.
  • Find people that are interesting to you on Twitter through directories like WeFollow and by conducting searches about your local area or areas of interest using search.twitter.com. Follow them.
  • Start talking to them. Not pitching, not selling, but talking.
  • Feel free to provide special offers to your Facebook, Twitter or Yelp fans. Check out Luna Park’s Twitter feed for an idea on that.

There’s lots more to do; but remember, you can start small. You can make mistakes as long as they are with good intentions and you work to correct them quickly and earnestly.  Get out there and try a few things. See what works for you. Stick with it.

I’ll have more on this in future posts – stay tuned!

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