http://pmorganbrown.com/2009/10/21/create-shared-experiences-to-build-your-community/ A Work in Progress Sat, 14 Apr 2012 09:15:00 +0000 hourly 1 http://wordpress.com/ http://pmorganbrown.com/2009/10/21/create-shared-experiences-to-build-your-community/#comment-262 Mon, 26 Oct 2009 07:56:59 +0000 http://www.pmorganbrown.com/?p=160#comment-262 Great point Ricardo. How can we as individuals create amazingexperiences for other people that put us at the center of sharedexperiences is a great goal to strive for…

]]> http://pmorganbrown.com/2009/10/21/create-shared-experiences-to-build-your-community/#comment-261 Mon, 26 Oct 2009 02:56:59 +0000 http://www.pmorganbrown.com/?p=160#comment-261 Great point Ricardo. How can we as individuals create amazingexperiences for other people that put us at the center of sharedexperiences is a great goal to strive for…

]]> http://pmorganbrown.com/2009/10/21/create-shared-experiences-to-build-your-community/#comment-260 Thu, 22 Oct 2009 05:47:09 +0000 http://www.pmorganbrown.com/?p=160#comment-260 Re: “Brands that can place themselves at the center of shared experiences will gain more loyalty, more mind share and more attention than those that don’t.” Well said and oh so true!On another note, you've given me something to think about. How can “I” as an individual create a similar experience…P.S. Dan360Man is da man!

]]> http://pmorganbrown.com/2009/10/21/create-shared-experiences-to-build-your-community/#comment-259 Wed, 21 Oct 2009 18:18:56 +0000 http://www.pmorganbrown.com/?p=160#comment-259 Thanks Dan for the comment and the inspiration. You're exactly right, the brand becomes the glue between important connections and that elevates the brand in both peoples' eyes. It's the ultimate triple-win. Unless of course the experience is a disaster. As you said you can either find that you don't like the people with the shared experience or the shared experience itself is a bad one. There are plenty of examples of the latter. Shared bad experiences are arguably more powerful than positive ones. Thanks again!

]]> http://pmorganbrown.com/2009/10/21/create-shared-experiences-to-build-your-community/#comment-258 Wed, 21 Oct 2009 12:08:27 +0000 http://www.pmorganbrown.com/?p=160#comment-258 Honored you took my idea and ran with it; it's my mantra. Brands should take every opportunity to not only meet their advocates, but introduce them to each other. If you create experiences people remember, they can say, “Hey — I met you at that Fatburger contest in Las Vegas.” There's brand recall, but there's an automatic affinity, I think, towards the brand because of that. That is, unless you really couldn't stand the person!

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