http://pmorganbrown.com/2009/11/03/your-marketing-copy-doesnt-talk-like-people-do/ A Work in Progress Sat, 14 Apr 2012 09:15:00 +0000 hourly 1 http://wordpress.com/ http://pmorganbrown.com/2009/11/03/your-marketing-copy-doesnt-talk-like-people-do/#comment-291 Tue, 03 Nov 2009 22:48:12 +0000 http://www.pmorganbrown.com/?p=195#comment-291 Agreed that group writing makes for some real “silly speak”. There's another somewhat related syndrome that affects not marketing folks but sales folks – it's called “Why should I use one word when ten will do?”When a sales person wants to ask a buyer to try and nail down a choice he could choose to say “Well Joe, have you decided which one is going to work best”. More often than not, salespeople will opt for something far more convoluted – like “Well Joe, have you had the opportunity to review the various choices I've laid out for you and determine which of them is most appropriate?”In a past life as a sales trainer I taught a module called -Speak To Your Clients Like You Speak To Your Mom.

]]> http://pmorganbrown.com/2009/11/03/your-marketing-copy-doesnt-talk-like-people-do/#comment-290 Tue, 03 Nov 2009 16:48:12 +0000 http://www.pmorganbrown.com/?p=195#comment-290 Agreed that group writing makes for some real “silly speak”. There's another somewhat related syndrome that affects not marketing folks but sales folks – it's called “Why should I use one word when ten will do?”When a sales person wants to ask a buyer to try and nail down a choice he could choose to say “Well Joe, have you decided which one is going to work best”. More often than not, salespeople will opt for something far more convoluted – like “Well Joe, have you had the opportunity to review the various choices I've laid out for you and determine which of them is most appropriate?”In a past life as a sales trainer I taught a module called -Speak To Your Clients Like You Speak To Your Mom.

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