If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another.  And if so, instead of another list of things to do in 2010, or another pile of resolutions to stick to for the first 6 weeks, I simply ask that you take responsibility to work on your craft in 2010.  I promise to do the same.

What does work on your craft mean?

It means refusing to be comfortable.  Resisting the urge to feel satisfied.  Remaining curious. Reading, thinking, pondering, improving, pushing, testing, trying, failing and succeeding.

The world is full of too many people who think they’ve done and seen it all.  I talk with digital marketers every day who still say Twitter and Facebook are fads.  Who still think digital marketing comes down to email, search and a Web site.  And that is the mark of someone letting their responsibility slide.

We owe it to ourselves, our colleagues, our profession, our families to continue to learn and push and get better.  Sitting still is the quickest route to irrelevancy in today’s world.

So I implore you (and me) to take responsibility for our craft as marketers. To refuse to know it all, to refuse to be satisfied and to open our eyes to what’s happening right in front of us and start asking questions – about it all.

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