Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike. He packs a ton of social media stats into this video and it does a nice job summarizing the shifts that social media have created in our marketing landscape.
I’m always a bit leery of over-selling social media because I believe it is sometimes heralded as a panacea when really it is part of a bigger brand/marketing whole. Social media “experts” tend to miss that part of the conversation or address it with a bunch of hand waving. But in general I think this video does a nice job of showing how big the opportunity in social media really is.
Image from socialnomics.net.