Socialnomics book

Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike.  He packs a ton of social media stats into this video and it does a nice job summarizing the shifts that social media have created in our marketing landscape.

I’m always a bit leery of over-selling social media because I believe it is sometimes heralded as a panacea when really it is part of a bigger brand/marketing whole. Social media “experts” tend to miss that part of the conversation or address it with a bunch of hand waving.  But in general I think this video does a nice job of showing how big the opportunity in social media really is.

Enjoy:

Image from socialnomics.net.