Is Twitter the Web’s TV guide? A recent study from TubeMogul suggests that we’re taking video links seriously in our Twitter feeds. MediaPost reports:
A curious bit of data emerged from yesterday’s study of Q1 2010 video metrics from Brightcove and TubeMogul. Twitter referrals to videos on every major category of destination resulted in longer viewing times than any other traffic source.
This is the battle that Twitter and Facebook are waging against Google. They’re betting that the information surfaced by our friends, including video, is more valuable to us than machine-returned results.
And while Google still drives the lion’s share of the eyeballs, a more engaged eyeball is a more valuable one. As online video advertising grows, the audiences that engage are the ones that will monetize. The fight for the dollars in online video will only intensify as the online video market surges from $1.4 billion to $5.2 billion by 2014.
As brands and businesses try to figure out online video will they go for the mass of views or the engaged viewers that are highly targeted? Only time will tell.
