Image via CrunchBase

I love this online video monetization formula from the Brightcove blog:

More Content + More Places = More Audience
More Audience + Right Experience = More Money

It’s simple on purpose but also holds a lot of questions that need further thinking. For example “more audience,” what type of audience? More of who? When is enough is enough? If you’re a local pizza place is your “more” the 15,000 people who eat pizza in your zip code or is it millions of views on YouTube? Is it both?

I think you can answer each of the 4 elements (content, places, audience, experience) with the following questions to help drive this strategy further:

• What do my customers (potential customers) want to see?
• Where are they most likely to watch it?
• Who is my audience I’m trying to reach?
• How do I create an experience that creates value for us both?