I recently had the opportunity to write a guest column about online video marketing over at ReelSEO, and I focused on the importance of including a call to action in your video to encourage viewers to take action after watching. Whether it’s subscribing to your YouTube channel, sharing the video with a friend, visiting a website or your store; a call to action is critical to creating measurable ROI for your video marketing program.
Here’s an excerpt of HOW TO: Create a Call to Action in Small Business Video, read the rest over at ReelSEO:
A video without a strong CTA is a missed opportunity for a small business looking to create new business from their video marketing. This is an important difference between video marketing for big brands and video marketing for small businesses. A large brand can post a video and use “softer” measures of success such as reach, brand recall, and impressions, but small businesses have limited budgets and success is measured in terms of ringing the cash register.
Image via ReelSEO.
Disclosure: I work for TurnHere. We make and promote video for small businesses.