Today I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy. Content is more than just information, content objects are critical hubs of conversation – they are social objects that get consumed, shared and manipulated by the viewing audience. By deliberately planning a social media content strategy companies can increase engagement and achieve their business goals by leveraging social networks and their inherent content sharing features.
In this talk I focused on content strategy from a high-level view and then looked at it specifically for Facebook, YouTube, Twitter and Flickr. Unfortunately I ran out of time and had to skip past much of the Twitter and Flickr portions of the talk.
A couple of notes:
- The slides in the Twitter section are from Twitter for Business
- The Do’s and Don’ts for Flickr are based on this blog post from Small Business Search Marketing
- My headline font was stripped out by SlideShare, so the deck isn’t as pretty any more
- Tom Fishburne made the Twitter cartoon at the start of the deck
A couple of people asked for recommendations about custom Facebook Pages. Here are a few options:
Content is King – Your Social Media Content Strategy