Content is King: Your Social Media Content Strategy

content_strategyToday I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy.  Content is more than just information, content objects are critical hubs of conversation – they are social objects that get consumed, shared and manipulated by the viewing audience.  By deliberately planning a social media content strategy companies can increase engagement and achieve their business goals by leveraging social networks and their inherent content sharing features.

In this talk I focused on content strategy from a high-level view and then looked at it specifically for Facebook, YouTube, Twitter and Flickr.  Unfortunately I ran out of time and had to skip past much of the Twitter and Flickr portions of the talk.

A couple of notes:

A couple of people asked for recommendations about custom Facebook Pages. Here are a few options:

Any other questions? Drop me an email or connect with me on Twitter.  And feel free to add me on LinkedIn.

Content is King – Your Social Media Content Strategy

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