Image by tsechuen26 via Flickr

This new spot by Nike for the upcoming World Cup is brilliant. It also shows us what marketers can do with online video that they can never do with television advertising. You just can’t run this spot on TV, and a watered-down 60-second version wouldn’t be as powerful. Kudos to the team that realize online video is a different animal, and that going long (in comparison to the :30 or :60 spot) can do wonders for your storytelling ability.

Enjoy.