Social is the future

I love this quote from Facebook’s Bret Taylor on the future of the social web. I think he’s right.  The products that will win in the future will be able to help us extract value out of our relationships in a variety of ways to improve our experiences online and off.  And, it’s early days.

Bret Taylor of Facebook

One thing that Mark and I have talked a lot about is how the services that will be the most successful in the future will be ones that are built with social functionality in mind from day one. That’s what we’ve seen with the gaming industry. My favorite game growing up was Sim City. If you were to build that socially, you’d make all these changes — neighbors would make a difference, you’d build cities that are competitive to your friends’ cities. Social experiences in products can create an immense amount of value. Products like the Wii took something that was previously solitary and made it fun by involving family.

Photo and quote via Q & A: Facebook’s Bret Taylor on privacy, the transition from FriendFeed | VentureBeat.

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