Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year. Facebook has always been an important video destination in my opinion, because video is a powerful social object that can be extremely effective in social media optimization (SMO). In fact, some spot data analysis I’ve done on my own news items shows that video posts to Facebook on average receive more comments and likes than text and photo posts to the stream.
Couple the huge user base with a growing affinity for video content and video’s affinity for EdgeRank and there is no reason to think that Facebook will go anywhere but up when it comes to its importance as a video sharing and viewing site.
Facebook is climbing the rankings fast enough: comScore pegged its number of unique U.S. viewers at 13.3 million in April last year, so that means its viewership more than tripled in a year, according to the audience measurement firm.
Thus, Facebook has quietly nestled itself in the number 5 spot, just behind Yahoo Sites, Fox Interactive Media and Vevo. According to comScore, Facebook videos currently draw a bigger audience than known names like Microsoft, CBS, Hulu and Viacom.
- Facebook Gaining on Google’s YouTube in Web Video (Correct) (businessweek.com)
- Facebook growing faster than YouTube for online videos (newstatesman.com)
- US Internet Users Watched 30 Billion Videos In April [More Stats] (techie-buzz.com)