Tim Wu, Author of The Master Switch Sees Deja Vu with Google’s “Do No Evil” Pledge

In a Q&A with the New York Times, author Tim Wu discusses Google’s “Do no evil” mantra and its uncanny resemblance to a similar pledge made nearly 100 years ago.

In the 1910s, AT&T promised the American public that they would do no evil. Their president, Theodore Vail, turned to the government and the American public and he said we are a public utility and our duty is to the American people before profit. In there was the grand bargain that we keep making between the great information monopolists and the American nation. AT&T was the 1910 counterpart to Google’s pledge to do no evil

via One on One: Tim Wu, Author of The Master Switch – NYTimes.com.

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