Tag Archives: loyalty rewards

The Marketing Game Layer

Image representing SCVNGR as depicted in Crunc...
Image via CrunchBase

In this TEDxBoston talk, Seth Priebatsch of SCVNGR talks about the coming decade of games and building a game layer on top of every day life. It’s a compelling talk (minus the sunglasses on the head and the Chief Ninja moniker) and one that should have all marketers thinking about how games work in marketing their products. If Facebook has reached a point of non-displacement, (which Seth argues it has) then what do marketers focus on to get the jump on the competition and win customers in today’s market place? When everyone has a Facebook Page the answer might just be games.

From location, to loyalty, to rewards, we’re playing games every day. Some are well designed, others not so much. As marketers we need to think about what we’re asking our customers and potential customers to do and how we can make that a game that’s worth playing.


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