Tag Archives: online video

Video Search Engine Optimization

A while ago I gave a talk on video search engine optimization, or VSEO.  I never got around to putting it up here on the blog, so I thought, what the heck!  If you’ve ever wanted to learn how video can help your search rankings this isn’t a bad place to start.  I’ll be talking more about video at C.A.R. Expo in Anaheim in October and PubCon in Las Vegas in November.  I hope to see you at either one of these events.



Video Search Engine Optimization: VSEO FTW! from Morgan Brown on Vimeo.

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Join Me at the OC Register’s Social Media Day

I have the pleasure of joining a ton of talented folks for a presentation for Social Media Day on June 30th, hosted by the Orange County Register.  Come out and join us, have some great food and learn a thing or two about how you can put social media to work for you.  I know I’m excited to learn a few things.

Check out the full post for the schedule.  I’ll be speaking on “Leveraging Online Video.”  From the OC Register’s site:

You may also want to take part in a new summertime tradition taking shape on Wednesday, June 30: Social Media Day. Mashable, which covers social media trends and innovation, is initiating nearly 450 group discussions or “meetups” in 74 different countries, including one right here in Santa Ana, to celebrate the many ways our world is becoming more social.

The Orange County Register has invited some of OC’s foremost social media experts to speak at a meetup during the first-ever Social Media Day (June 30) at its headquarters, 625 N. Grand Avenue in Santa Ana,  from 3 p.m. to 6 p.m. If you are utilizing social networking to connect yourself or your business with communities of interest, you won’t want to miss this event. The event is free and open to the public.

via The Register to host June 30 event celebrating Social Media Day.

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Celebs Make the Jump to Online Video

Adam Corolla for Klondike

Celebrities are more and more appearing in online video. Advertisers who are seeing the success of video campaigns on YouTube and around the Web are turning to known quantities to connect with customers and inspire action.  These celebrities are slowly displacing Web-celebs like iJustine and other paid Web-based pitchmen now that the medium is proven and effective.

While I believe that Web-celebs will continue to get commissioned endorsement work-after all, they create a much different type of brand interaction-celebrities will more and more become a fixture in online video.

via Advertising – Known Faces Displace Amateurs in Online Videos – NYTimes.com:

Online video, in its initial phases, was populated mostly by unknowns because many stars were reluctant to lend their prestige to an untried medium. Now, though, the ability of celebrities to cut through the clutter means that familiar actors, athletes, comedians, models and singers are being cast for webisodes.

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Snoop Dogg in Mos Eisley Cantina

I love how Adidas has licensed and integrated Star Wars into it’s brand message.  The below video is a great mashup of the famous Mos Eisley Cantina scene with Snoop Dogg, Daft Punk and others. Enjoy!

via: brandflakesforbreakfast: two things that were meant to be together: star wars + adidas.

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Facebook 5th Largest Video Site

Image representing Facebook as depicted in Cru...

Image via CrunchBase

Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year.  Facebook has always been an important video destination in my opinion, because video is a powerful social object that can be extremely effective in social media optimization (SMO).  In fact, some spot data analysis I’ve done on my own news items shows that video posts to Facebook on average  receive more comments and likes than text and photo posts to the stream.

Couple the huge user base with a growing affinity for video content and video’s affinity for EdgeRank and there is no reason to think that Facebook will go anywhere but up when it comes to its importance as a video sharing and viewing site.

From Techcrunch:

Facebook is climbing the rankings fast enough: comScore pegged its number of unique U.S. viewers at 13.3 million in April last year, so that means its viewership more than tripled in a year, according to the audience measurement firm.

Thus, Facebook has quietly nestled itself in the number 5 spot, just behind Yahoo Sites, Fox Interactive Media and Vevo. According to comScore, Facebook videos currently draw a bigger audience than known names like Microsoft, CBS, Hulu and Viacom.

via And Now For Facebook’s Next Trick: Video.

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Vimeo Introduces New Online Video Awards Show

Vimeo AwardsVimeo is announcing its first online video awards show this October in New York City.  Vimeo has always been supportive of independent filmmakers (with their offline meetups, etc.) and has done a great job at creating a site that showcases their work in a visually stunning way.

If you get a chance check out the awards and if you know a filmmaker have them submit their entry here.

From Vimeo:

“The Vimeo Festival & Awards is an acknowledgement of–and showcase for– the unprecedented level of creativity, skill and innovation coming from online video today,” said Dae Mellencamp, Vimeo’s General Manager. “We believe that the awards will not only honor the best work but, by pairing it with a festival, will also bring creative online communities together to learn from and be inspired by each other.”

via Ramon Nuez: Vimeo Festival and Awards To Recognize The Best Video’s.

This new awards show is also an interesting new promotional outlet for online video producers in the wake of the debacle that was the Streamy award show this year.

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As if there was a question about being on YouTube…

This graph should answer it.  If you’re producing video content you should be on YouTube, plain and simple.

Video views by web property

Some other video stats:

  • Total views for the month: 30.3 billion
  • 83.5% of the Internet audience watched a video online

via YouTube Dominates Online Video Views – Bits Blog – NYTimes.com.

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Video: Tribute to the 80’s Bullies


This video cuts together all the great bullies from those 80’s classics that we hold near and dear.  These are the guys that we love to hate. The guys that sweep the leg, chant “Nerds! Nerds! Nerds!” and can’t deal losing their best gal to a warewolf.  You gotta watch it if you lived any part of the 80’s.


via: The ’80s Bully Megacut: Shoves, Wedgies, Putdowns, and Punches (VIDEO). hat tip to Very Short List.

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50% of YouTube Views Come in First 6 Days

Our friends at TubeMogul have an interesting graphic out today that shows that 50% of all YouTube video views occur within the first 6 days of publication.  That’s what happens when nearly 24 hours of new video are uploaded to the site every minute.  TubeMogul suggests that this means you should be uploading content on a regular basis – to always be resetting that cycle for your viewership.

But what about the other 50% of the traffic? And, which traffic is more valuable? The first 50% or the second 50%?  I think it depends.

If you’re a big brand like Toyota or the NBA then that early traffic is probably the most critical.  It’s your brand awareness, viral seeding moment where you get the widest reach and most momentum in any spreadability that’s going to occur around the content.  At SXSW a YouTube representative said that half of viral traffic for a video in the first 48 hours occurs as a result of the video being embeded.

But, if you’re a small business it might be that the last 50% – the long tail – of your video traffic is more important.  That’s because the second half represents people that had to work to find you. They were looking for you specifically or for information about a problem you’re solving.  And while the views are slow and steady it may be that they are the most engaged and higher converting views when compared to the “head” traffic.

Consider Google Adwords.  If you buy the top position in AdWords you certainly get the lion’s share of traffic. But that traffic is often less targeted and lower converting than positions 2-6.  Why? Because with more traffic comes more unqualified people.  But the people who actually read through the ads and find exactly what they’re looking for, while fewer in number, tend to convert at a much higher rate.

I believe that’s an appropriate paradigm to consider when looking at the “back half” of video views on YouTube – particularly for small businesses using video as a lead or customer acquisition tool.

What do you think?

via CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days.

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