Tag Archives: Video

Video Search Engine Optimization

A while ago I gave a talk on video search engine optimization, or VSEO.  I never got around to putting it up here on the blog, so I thought, what the heck!  If you’ve ever wanted to learn how video can help your search rankings this isn’t a bad place to start.  I’ll be talking more about video at C.A.R. Expo in Anaheim in October and PubCon in Las Vegas in November.  I hope to see you at either one of these events.

Enjoy!

http://vimeo.com/moogaloop.swf?clip_id=11004726&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1&autoplay=0&loop=0

Video Search Engine Optimization: VSEO FTW! from Morgan Brown on Vimeo.

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Video: Tribute to the 80′s Bullies

80

This video cuts together all the great bullies from those 80′s classics that we hold near and dear.  These are the guys that we love to hate. The guys that sweep the leg, chant “Nerds! Nerds! Nerds!” and can’t deal losing their best gal to a warewolf.  You gotta watch it if you lived any part of the 80′s.

Enjoy!

via: The ’80s Bully Megacut: Shoves, Wedgies, Putdowns, and Punches (VIDEO). hat tip to Very Short List.

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50% of YouTube Views Come in First 6 Days

Our friends at TubeMogul have an interesting graphic out today that shows that 50% of all YouTube video views occur within the first 6 days of publication.  That’s what happens when nearly 24 hours of new video are uploaded to the site every minute.  TubeMogul suggests that this means you should be uploading content on a regular basis – to always be resetting that cycle for your viewership.

But what about the other 50% of the traffic? And, which traffic is more valuable? The first 50% or the second 50%?  I think it depends.

If you’re a big brand like Toyota or the NBA then that early traffic is probably the most critical.  It’s your brand awareness, viral seeding moment where you get the widest reach and most momentum in any spreadability that’s going to occur around the content.  At SXSW a YouTube representative said that half of viral traffic for a video in the first 48 hours occurs as a result of the video being embeded.

But, if you’re a small business it might be that the last 50% – the long tail – of your video traffic is more important.  That’s because the second half represents people that had to work to find you. They were looking for you specifically or for information about a problem you’re solving.  And while the views are slow and steady it may be that they are the most engaged and higher converting views when compared to the “head” traffic.

Consider Google Adwords.  If you buy the top position in AdWords you certainly get the lion’s share of traffic. But that traffic is often less targeted and lower converting than positions 2-6.  Why? Because with more traffic comes more unqualified people.  But the people who actually read through the ads and find exactly what they’re looking for, while fewer in number, tend to convert at a much higher rate.

I believe that’s an appropriate paradigm to consider when looking at the “back half” of video views on YouTube – particularly for small businesses using video as a lead or customer acquisition tool.

What do you think?

via CHART OF THE DAY: The Half-Life Of A YouTube Video Is 6 Days.

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YouTube enables real-time feedback

Image representing Google Moderator as depicte...

Image via CrunchBase

YouTube continues to evolve, today announcing the ability to add Google Moderator to your YouTube Channel.  This new feature will let you collect feedback from your YouTube audience while giving them tools to submit ideas and vote the best ones to the top.

From the YouTube blog:

YouTube is about starting a conversation. Every day, hundreds of millions of videos spark dialogues on everything from the future of the African continent, to what should be done about the oil spill, to the best slam dunk of all time. But until now, it’s been difficult to harness those free-flowing discussions.

That’s why, starting today, we’ve integrated the ability to use Google Moderator into every single YouTube channel.

There are a few channels that are using it already as part of the launch, including how-to video creator Howcast.

You can see Howcast’s YouTube channel here and video that accompanies the new moderator feature at the bottom of the post.

If you’re marketing on YouTube this promises to be a powerful way to solicit feedback from your customers and help test and drive new product and service offerings.  This could make YouTube a very powerful customer research and engagement asset for companies looking to make customers more connected and engaged with their brand.

A few ideas:

  • Ask for feedback on how to improve a product
  • Ask what type of support and training materials your customers need
  • Ask for feedback on prototypes or new initiatives

What do you think? How would you use this for your business?

Howcast’s video:

via: YouTube Blog: Google Moderator on YouTube enables real-time feedback from your audience.

Read more:

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Gaga’s Manager: We Make Music Videos For YouTube

From a conversation at TechCrunch Disrupt, Gaga’s manager, Troy Carter:

We make our music video[s] for YouTube

Damn right they do.  So does Justin Bieber, who according to his manager Scooter Braun said:

Braun said that previously teenage music stars has to have a show on Nickelodeon or Disney. But Bieber changed this; he was found on YouTube and his first videos singing Aretha Franklin’s Respect saw 55 million views by the time the artist signed a record deal with Universal Music. He ended up going Platinum shortly after.

It’s a new era of star-making. Just ask Grayson Chance, whose Gaga cover on YouTube landed him a new record deal within days – with Ellen Degeneres. The comedian had him on her show as is launching her own label as a result.

via Lady Gaga’s Manager: We Make Music Videos For YouTube.

Additional Reading:

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Making your video news more discoverable – tips from Google

Google New Logo For YouTube :)

Image by dannysullivan via Flickr

The Google News Blog has some tips up for news publishers on how to make videos more visible in search results.  And I thought I’d share them here because they’re pretty much good across the board.

They are:

1. Timely uploads
2. One story per video
3. Categorization
4. More detailed descriptions
5. Rich tags
6. Make it Embeddable

Read the extra tips they give in the description of each.  With more than 32 billion videos viewed every month, and 2 billion streams a day on YouTube, making video easy to find is a quick way to find new traffic, visitors and customers. No matter your business.

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Hulu Wins in the Details

hulu logo

Hulu announced a new player for its popular online video site this morning and Eugene Wei, their VP of Product walks through the new functionality in a detailed blog post about the new features in the Hulu player.  If you take a few minutes to read it you’ll notice that most of the updates don’t feel “major,” or part of a “massive relaunch” as tech companies like to say when they version up on their platform. Instead they demonstrate an obsession with getting the details right. And this is where Hulu wins.

Because unlike other technology companies that ship big platform updates with lots of ballyhoo but often with “we’ll get that in the next release” rough edges, Hulu focuses on how to make the user experience the best it can be – by starting with the details.  Proving in product, it really is the little things that make a difference.

Look at some of the changes they’ve made – half of them you can’t even see, the others you’ll barely notice individually; but when you put them all together you see that Hulu is one step further out ahead of everyone else in video in delivering the world’s best online video experience.

Changes:

  • Color and background color of captions on videos
  • Ad audio level normalization
  • Variable bit-rate streaming
  • 25% increase in player size
  • Removing player controls from  the viewing area

If you’ve worked in product or with product management the level detail in these is rare.  I imagine in many technology companies these features would lose to the “edge case” argument and never get rolled in.

But when you start with the goal of creating the best online video viewing experience in the world and mean it, you see how all of these features are vital and not “edge cases” at all.  So kudos to the Hulu team for sweating the small stuff, because where you win is in the details.

Pardon the Dust « Hulu Blog.

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Viral Video – Motorola Android Phone Solves Rubik’s Cube

Motorola Rubik

This video of a Motorola phone solving a Rubik’s cube has everything you could want in a viral video: surprise, cool tech, something remarkable and Lego robots.  They say there isn’t a recipe for viral video, and I agree, but the combination of the above is about as close as it gets.

Also, Google products have been on a roll with the viral videos lately. In addition to this one there’s Search Stories and the Chrome speed test.  Three for three.

Enjoy the video:

Search Stories:

The Google Chrome Speed Test:

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Thinking is Fun

thinking_is_funHere’s a great little retro video from the UK’s David Sillis. The vintage style and effects applied to make it seem like a 1970′s science class movie display an attention to detail that makes it feel authentic, while the subject matter makes the whole thing sublimely absurd.  Well done.

As one of my favorite blogs, Kitsune Noir, says:

It’s cheesy as all hell but that’s the fun of it.

Enjoy the clip:

http://vimeo.com/moogaloop.swf?clip_id=11275785&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

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