Tag Archives: vseo

Boost Your SEO with Social Media

Leveraging social media for SEO purposes was a hot topic of conversation at last week’s Pubcon conference in Las Vegas.  And this latest eMarketer report confirms it.  71% of respondents are using social to improve search.

Nearly 71% of respondents said they use social media as part of their SEO strategy. Social media marketing can be an excellent driver of content visibility, by helping to keep content fresh and abundant, and also by increasing the number of inbound links a site receives.

Social isn’t just about connecting with existing customers.  Google and other search engines love blog content, and sharing on Twitter and other sites can build valuable inbound links that give your content the juice they need to get to the top of the search engine results pages.

When you’re using social media for business think about what you want to be ranked for in Google and sculpt your blog content and sharing around those goals.  Look at the top trafficked keywords in your industry by using the keyword suggestion tool, WordTracker and Google Suggest.

Then create things like infographics, videos and compelling blog content will create the natural links that Google loves, helping you reach new customers who are searching on Google.

Here’s what other SEOs are up to, trying to improve search.

SEO activities

via Search Marketers Tap Social to Boost SEO – eMarketer.

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Video Search Engine Optimization

A while ago I gave a talk on video search engine optimization, or VSEO.  I never got around to putting it up here on the blog, so I thought, what the heck!  If you’ve ever wanted to learn how video can help your search rankings this isn’t a bad place to start.  I’ll be talking more about video at C.A.R. Expo in Anaheim in October and PubCon in Las Vegas in November.  I hope to see you at either one of these events.

Enjoy!

http://vimeo.com/moogaloop.swf?clip_id=11004726&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=00ADEF&fullscreen=1&autoplay=0&loop=0

Video Search Engine Optimization: VSEO FTW! from Morgan Brown on Vimeo.

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Making your video news more discoverable – tips from Google

Google New Logo For YouTube :)

Image by dannysullivan via Flickr

The Google News Blog has some tips up for news publishers on how to make videos more visible in search results.  And I thought I’d share them here because they’re pretty much good across the board.

They are:

1. Timely uploads
2. One story per video
3. Categorization
4. More detailed descriptions
5. Rich tags
6. Make it Embeddable

Read the extra tips they give in the description of each.  With more than 32 billion videos viewed every month, and 2 billion streams a day on YouTube, making video easy to find is a quick way to find new traffic, visitors and customers. No matter your business.

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My Talk on Video Search Engine Optimization

Vanessa Zamora interviews me at Pubcon Dallas

Vanessa Zamora interviews me at Pubcon Dallas

I’m a bit tardy in getting this up, but last month I had the opportunity to speak at Pubcon Dallas on the topic of video search engine optimization.  While video is a hot topic, many don’t realize how important it can be for successful SEO.  In this talk I cover:

  • the three main ways to make video work for your search engine optimization program
  • stats about the online video opportunity when it comes to search
  • best practices on how to make video search engine optimization work for you business

You can learn more about VSEO from my post on video search engine optimization on the TurnHere blog and in this interview at Pubcon. My favorite site for video search optimization information is ReelSEO.com.

Video:

http://vimeo.com/moogaloop.swf?clip_id=11004726&server=vimeo.com&show_title=1&show_byline=1&show_portrait=0&color=&fullscreen=1

Video Search Engine Optimization: VSEO FTW! from Morgan Brown on Vimeo.

Slides:

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