Summary: Founder and original publisher of Blownmortgage.com, a well-respected mortgage and finance blog covering the mortgage industry. Successfully sold blog in January 2009.
Goal: Increase business and conversion of mortgage leads to paying customers by showcasing the company’s customer-first ethical practices. Create awareness for the problems in the mortgage industry. Establish a leadership position in the mortgage market.
Results: Nearly 1,000,000 visitors in 2 year period between creation and sale of blog. Named one of Inman News’s Most Influential Real Estate Blogs in 2007. Featured or cited in: The Wall Street Journal, Los Angeles Times, NPR, Bloomberg News, Orange County Register, Better Homes & Gardens, Soctsman Guide and other publications.
- Peaked at 150,000 visits/month
- Generated more than 500 inbound leads per month at peak
- Generated $3,500/month in affiliate and ad revenue
- Staff of 5 writers at peak