Summary: Founder and original publisher of, a well-respected mortgage and finance blog covering the mortgage industry.  Successfully sold blog in January 2009.

Goal: Increase business and conversion of mortgage leads to paying customers by showcasing the company’s customer-first ethical practices. Create awareness for the problems in the mortgage industry. Establish a leadership position in the mortgage market.

Results: Nearly 1,000,000 visitors in 2 year period between creation and sale of blog.  Named one of Inman News’s Most Influential Real Estate Blogs in 2007. Featured or cited in: The Wall Street Journal, Los Angeles Times, NPR, Bloomberg News, Orange County Register, Better Homes & Gardens, Soctsman Guide and other publications.

Other Highlights:

  • Peaked at 150,000 visits/month
  • Generated more than 500 inbound leads per month at peak
  • Generated $3,500/month in affiliate and ad revenue
  • Staff of 5 writers at peak

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