Summary: Launched website in partnership with Little League Baseball to promote healthy snacking at Little League Baseball games. Included game-day tips, recipes and downloadable activities during the baseball season. The website was refreshed with each season to promote better snacking during each sports season, making Sunkist citrus relevant year-round.
Goal: Promote the consumption of Sunkist citrus as a healthy snack for young athletes. Increase awareness of the Sunkist brand with target consumers.
Results: Multi-year program with Little League Baseball.
- Website included downloadable content to help local sports teams including rosters, scorecards, practice schedules and more.
- Coordinated with in-store POP and on-package marketing for TeamSunkist.com.
- Teamed with the MLBPA to create a series of collectible baseball cards included in pack and spotlighted on the website.